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| The Marketing crisis that money won't solve
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It's not your fault. It's just physically impossible for you to pay attention to everything that marketers expect you to - like the 17,000 new grocery store products that were introduced last year, or the $1,000 worth of advertising that was directed exclusively at you last year. More >
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| testimonials
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"It was most impressive work, and they were a pleasure to work with. I can highly recommend the team at Cracker."
Ruth Wallsgrove -
Manager, Total Asset Management Plans Initiative
RailCorp Australia
More testimonials >
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| Why websites fail to deliver
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Part 1 in our revealing series, 'Knowledge is Power,' by Ronny Ruhlmann. The Internet is an amazing resource - yet why do some of the smartest and brightest brands get it SO wrong when it comes to the Web? More >
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Brand facts
Harry Potter
founded: 1997
country of origin: United Kingdom
FACT 1: J K Rowling’s website attracted 220 million visits in an eight week period.
FACT 2: 17,000 questions from all over the world were submitted to the author during her hour-long web chat for World Book Day.
FACT 3: Harry Potter and the Order of the Phoenix became the fastest selling book of all time when it was published in hardback on June 21st 2003, and sold 1,777,541 copies in one day in the UK alone.
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| Resource Centre
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Our philosophy centres around empowering business managers to gain an edge when it comes to their brand and internet objectives. Gaining access to our 'Knowledge is Power' resource is free. You'll be amazed by what you learn!
Register now - it's free >
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Another Cracker site!
Searchbots, pagerank, adwords?
Red Hot Brands
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moreaware
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This site offers marketers and business owners a unique insight into all aspects of the Internet. No business can afford to ignore the most profound communication shift of the modern era. We explore the relationship between brand strategies and the web, and offer ideas and information on how to leverage this amazing medium.
Located in Potts Point in the Eastern Suburbs of Sydney, Brandware is a provider of Brand and Internet knowledge. But knowledge only becomes powerful when you do something with it. Brandware believe in giving your business the edge by implementing strong, effective design that speaks to your audience. We provide those tools. Brand Strategies, graphic design, branding and re-branding, logo design, brand packaging design, FMCG, corporate brand guidelines, corporate brochures and identity, design and execution, web development, marketing systems. View our products & services >
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