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The Marketing crisis that money won't solve

It's not your fault. It's just physically impossible for you to pay attention to everything that marketers expect you to - like the 17,000 new grocery store products that were introduced last year, or the $1,000 worth of advertising that was directed exclusively at you last year. More >

Knowledge is power Ronny Ruhlmann
testimonials

"Cracker Brandware have partnered us from concept to completion, Ronny and his team are perceptive and reactive with a finger firmly on the pulse of the current market. They have  forsight and a vision of tomorrow.

I enjoy the way they make our good ideas great in reality."

Michael Moore - Owner
Summit Restaurant

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Why websites fail to deliver
Part 1 in our revealing series, 'Knowledge is Power,' by Ronny Ruhlmann. The Internet is an amazing resource - yet why do some of the smartest and brightest brands get it SO wrong when it comes to the Web? More >
Brand facts
Apple
founded: 1976
country of origin: USA
Fact 1: The late 1980’s brought trouble for Apple when it refused to licence its Macintosh operating system to would-be cloners.
Fact 2: Apple iPods are the number one digital music player in the world.
Fact 3: In its first year, iTunes sold more than 70 million songs.
Resource Centre
Our philosophy centres around empowering business managers to gain an edge when it comes to their brand and internet objectives. Gaining access to our 'Knowledge is Power' resource is free. You'll be amazed by what you learn!

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moreaware

This site offers marketers and business owners a unique insight into all aspects of the Internet. No business can afford to ignore the most profound communication shift of the modern era. We explore the relationship between brand strategies and the web, and offer ideas and information on how to leverage this amazing medium.


Cracker Brandware is a provider of Brand and Internet knowledge. But knowledge only becomes powerful when you do something with it. We provide those tools. Brand Strategies, corporate brand guidelines, design and execution, web development, marketing systems. View our products & services >

   
Latest Update »Friday, September 10, 2010
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