What is Brand Application?
Brand Application defines the process of naming a product/company, establishing its competitive position within the minds of its prospects and delivering the tangible assets of that brand in line with the objectives of the brand strategy.
The tangible assets of a brand include:
- The name
- The logo
- Brand usage guidelines
- Print collateral development such as annual reports, prospectuses, product catalogues
- Business stationery
- Internal document standards
- Multimedia presentations
- Web development and interface application