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The Marketing crisis that money won't solve

It's not your fault. It's just physically impossible for you to pay attention to everything that marketers expect you to - like the 17,000 new grocery store products that were introduced last year, or the $1,000 worth of advertising that was directed exclusively at you last year. More >

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Approved. Or, in the words of our President, "Beautiful! Perfect! I think we got excellent value for the money. I could not be happier!"

Bobby Orlander - General Manager
Interworking Labs - Silicon Valley, California

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Why websites fail to deliver
Part 1 in our revealing series, 'Knowledge is Power,' by Ronny Ruhlmann. The Internet is an amazing resource - yet why do some of the smartest and brightest brands get it SO wrong when it comes to the Web? More >
Brand facts
Harry Potter
founded: 1997
country of origin: United Kingdom
FACT 1: J K Rowling’s website attracted 220 million visits in an eight week period.
FACT 2: 17,000 questions from all over the world were submitted to the author during her hour-long web chat for World Book Day.
FACT 3: Harry Potter and the Order of the Phoenix became the fastest selling book of all time when it was published in hardback on June 21st 2003, and sold 1,777,541 copies in one day in the UK alone.
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This site offers marketers and business owners a unique insight into all aspects of the Internet. No business can afford to ignore the most profound communication shift of the modern era. We explore the relationship between brand strategies and the web, and offer ideas and information on how to leverage this amazing medium.


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Latest Update »Friday, July 30, 2010
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