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The Marketing crisis that money won't solve

It's not your fault. It's just physically impossible for you to pay attention to everything that marketers expect you to - like the 17,000 new grocery store products that were introduced last year, or the $1,000 worth of advertising that was directed exclusively at you last year. More >

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Why websites fail to deliver
Part 1 in our revealing series, 'Knowledge is Power,' by Ronny Ruhlmann. The Internet is an amazing resource - yet why do some of the smartest and brightest brands get it SO wrong when it comes to the Web? More >
Brand facts
Nescafé
founded: 1938
country of origin: Switzerland
FACT 1: 3,000 cups of Nescafe are drunk every second.
FACT 2: Nescafe is owned by Nestle, the number one food producer.
FACT 3: Nescafe was the staple drink of the US armed forces during World War II.
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This site offers marketers and business owners a unique insight into all aspects of the Internet. No business can afford to ignore the most profound communication shift of the modern era. We explore the relationship between brand strategies and the web, and offer ideas and information on how to leverage this amazing medium.


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Latest Update »Thursday, March 11, 2010
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