Content Management at it’s best
Cracker Brandware was founded on the fundamental desire to provide meaningful Brand/Internet experiences to information-seeking Internet users, while delivering highly successful and cost effective technology to businesses.
Too many websites are ill-conceived and poorly executed. Most of the sites that we review today are not developed to the current web standards, as outlined by the WC3 international web standards consortium.
There is no good reason for great brands that fail in the web browser. Brandware is the fulfilment and presentation of a company’s Brand Strategy to their customer via the Internet.
The Cracker Brandware team have devoted years of research and in-house development to providing successful outcomes to their clients. We implement carefully considered technologies that will not be made redundant and overlay this with award-winning design, proven planning and on-going marketing.
Of course, at the heart of our implementation lies the application framework. Cracker has invested heavily in Microsoft’s Dot Net application framework as the power plant of all our web deployment. Also referred to as Rapid Development, Dot Net is today’s leading web development platform.
We strongly believe that development and design must be undertaken in a team environment. Our earlier experiences proved that outsourcing simply does not work. In fact our commitment to this goal means that we don’t hire programmers, we hire a new breed of designer and carefully train them into these development roles resulting in a high level of design and brand-specific technology.
The Cracker Brandware Content Management System of choice is DotNetNuke® an open source content management system written in VB.NET for the ASP.NET framework. It is fully extensible and customisable through skins and modules and can be used to create dynamic, community based websites quickly and easily.
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It’s easy to understand why this widely supported CMS has already achieved over 400,000 application downloads and is growing strongly.
Standard features include:
- Open source software license (no on-going license fees)
- Easy to manage via a feature-rich administration area
- Add unlimited pages and define their relationship to other pages
- Automate web pages publishing and expiry dates
- Change the design of a single page with a single command
- Add custom modules within a page such as surveys, media announcements, ad tiles, forms and slide shows for greater interactivity
- Custom advertising tile modules can be automatically set to appear and expire
- Create numerous banners and apply them selectively to any page
- Set security roles for staff, from Super User accounts which have the ability to make changes to all pages down to specific one-off pages that can be managed by an individual staff member or supplier
- Create sub-sites for spin-off brands within the same CMS and hosting environment by applying a different ‘skin’
- Skins (your web interface design and type styles) can be easily changed without the need for ANY additional development. Change the appearance of a single page or the entire site with one command. Refresh your website annually at very low cost.
- Scalable. Your dotnetnuke CMS application is only limited by the size of your hosting account.
- Create a Portal site with unlimited pages or sub –sites
- Global site search. Dotnet Nuke indexes every piece of content on your site enabling users to Search your site for key search terms
- Searchable modules. Easily add searchability to specific content rich modules eg. such as recipes, product catalogues, species information, directory listings etc.
- Ecommerce ready
- Google Analytics. All Cracker websites come standard with Google Analytics free stats accounts. In our opinion, the most sophisticated user stats available in the world today.
- Search engine Optimisation [Google, Yahoo!, MSN]
Cracker Brandware system add-ons
- Intranet Capability. By utilising DNN’s portal capabilities, Cracker can provide a company intranet without the need for expensive re-development.
- Cracker’s Smooth Gallery. The Cracker Team have developed an elegant slide show technology that can be completely self-managed by the site owner . See our own example >
- Custom Forms. If it’s not in the DNN suite, then we will custom develop any interactive forms
- Google Maps. Cracker powers up your site with Google Maps. [see example] Comes standard with all our sites.
- Ecommerce